How the Walt Disney Company used acquisitions to grow the business…

So you might be wondering what the result of all these acquisitions was? Was it really worth it for Disney to spend millions and billions of dollars to purchase other companies?

As for Pixar, John Lasseter weighs in and responds to the fear that Pixar would changed after the buy out. Watch the video below to here more:

Watch here as Kevin Mayer of Walt Disney Company shares his thoughts on the mergers and acquisitions (particularly with Pixar):

Some other highlights include:

  • In Quarter 3 Fiscal Year 2012, Marvels “The Avengers” was released and Disney recorded its best quarter in company history. 
  • In Quarter 4 Fiscal Year 2010, increased revenues of 6% over the prior year were largely attributed to the release of “Toy Story 3” and continuing success of “Iron Man 2” which are Pixar and Marvel films respectively.
  • In Quarter 2 of Fiscal year 2010, “The incredible box office performance of Disney’s Alice in Wonderland and acquisition of Marvel, whose Iron Man 2 has grossed $334 million in global box office in its first two weeks, clearly show the benefits of investing in high quality branded content,” said Robert A. Iger, President and CEO, The Walt Disney Company.

It is clear that Walt Disney has mastered a brilliant horizontal merger and acquisition strategy given its previous success. Furthermore, it is well positioned to capitalize on its acquisition of LucasFilms.

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